Latest technology now surrounds us and people now a days cannot function well without the help of the technology available. Whether it be a wi-fi connection, a powerful laptop or tablet or an updated smart phone, we are all slaves to this latest technology.

Having the latest gadget really makes our life easier and electronic companies are doing all their best to cope up with the change of time and needs of people but, it is not just electronic companies who are dealing with these updates but also the shoe manufacturer. Yes, you read it right, even shoe companies like Nike and Adidas had been bitten by this technology craze bug and why not, we are now living in an era where technology matters so why stick with your old blue print if you can easily adjust with the technology trends and have the money to do it.

The first company to adjust with the technology and they did it pretty obviously is Nike. During the 90′s, Nike was known with its basketball shoes and with basketball greats like Michael Jordan, Scottie Pippen, Charles Barkley and Penny Hardaway being their top endorsers, Nike is really on top of their sneaker game but have you wonder what these basketball sneakers endorsed by these basketball greats are made off, just a simple rubber material and some shoes had this what they call, air max technology or carbon fiber for light weight but still, these shoes are heavy and uncomfortable to play with but now, Nike engineers are developing some new technologies to make their basketball sneakers comfortable and light weight by introducing a flywire technology to make the shoes light and stable. Nike is using a different material to their sneakers nowadays and some new technologies to offer their consumers.

Speaking of latest technology, Nike is now introducing their latest addition to their never-ending technology updates, the new Nike+ Technology. This Nike+ Technology is a very unique type of technology and Nike was the first one to introduce it and they used a running shoe as there first Nike+ product. Nike embedded a state-of-the-art chip in the shoe wherein you can see, track and measure your the pace and distance of your walk or run. The chip in the shoe has a transmitter device that communicates to a Nike sportsband, an iPod touch or iPhone 3GS or iPhone 4/4s and even to Nike sports watch. Last 2010, Nike also introduced a Nike app to iPhone or iPod Touch which is available App Store, that includes a GPS map.



With the success of Nike+ in running shoes, Nike decided to expand their Nike+ technology into a basketball shoes and embedded the chip into the latest Hyperdunk called Nike Lunar Hyperdunk+ 2012. This Nike+ Basketball can measure how high you jump, how quick you are and how hard you play. The chip embedded in the shoe has transmitter that communicates to Nike Fuel Band or to your iPod Touch or iPhone 4/4s so it is not just you can tracking, measuring and improving your performance, but also you can compete with your friends by comparing stats using the Nike+ technology and Apple App.

Following the footsteps of Nike is Adidas. Adidas engineers also found a new way to make their shoes light, without affecting the shoes’ stability and performance and with this being said, they introduced the Adidas Crazy Light 2. This new basketball sneaker from Adidas is indeed crazy and light (as the shoe name said) because it weighs 9.5 ounces. Imagine, a good performing basketball shoe is lighter than your average flip flops is really crazy. Although, I’m not a fan or user of Adidas, I heard and read some review that the aAdidas Crazy Light 2 is a really good and comfortable basketball shoe thanks to the latest material and technology, Adidas used in producing this.



Just like electronic devices, latest technology comes with a stiff price and with Nike Lunar Hyperdunk+ 2012 reaching $200 + SRP and the latest LeBron James sneakers, Nike Lebron X+ reaching a $315 price tag that stirred outrage and controversy as this is the most expensive basketball shoe so far, we as consumer, should be very wise on expending and ask our self if we really need this latest technology or not or if this will last long or just a fad that will just waste your hard earned money.

The above article is written and edited by Mikez Ancheta, he is a freelance writer and a fellow blogger. He is also the webmaster of Mikezanity.com, you can also follow his site and become a fan at his Facebook fanpage.