While it seems that the social media gaming giant Zynga is falling apart, doing staff lay-offs along with closing down offices, and the recent departure of Chief game designer Brian Reynolds, legal battles over similarities in games such as EA’s SimCity Social, Zynga has still a few aces up its sleeve. Even though the company has posted a $209 million loss in 2012, it seems that Zynga’s intention to enter real money games is coming to fruition. This will be a big move profit wise as last year they have already published a report that they have already established a partnership with a big gaming company to launch real money games in the UK.
Even if we consider that Zynga has more than 36 million active monthly users, the Facebook gaming giant has some serious competition waiting for them in the real money games. Online gaming giants already has an established user base and it would be hard for Zynga to tap into these as those sites have been around a lot longer and already has a loyal following. Zynga has to really tap into their Social gaming customers from Facebook to have any profitable user base, but it’s still a big question whether these players used to casual gaming on the Facebook platform would jump into the real money game.
There is still good news for Zynga, now that the Nevada Legislature has unanimously passed the online poker bill, this will open up doors for the US gaming market. The bill also makes interstate online poker legal, this basically means that the state is allowed to form pacts with other states, which in turn would allow people from other states to legally play the game. This is also great news for other real money games such as online casinos, which in turn also great news for Zynga’s bid into real money gaming.
So only time would tell whether Zynga foray into the real money games would bring back their success as a gaming company, what do you think? Would you also jump into real money games once ZYnga has started a full blown campaign? Let us know in the comments below.